Want more foot traffic, higher sales, and stronger brand recognition in your local store? Whether you run a butcher shop, green grocer, bakery, or deli, these 10 in store marketing ideas can make a big difference in how customers experience your space — and what they buy. Best of all, you don’t need expensive tech to start. You just need some creativity and the right advertising materials.
Here are 10 in-store marketing ideas using practical, affordable print solutions that work for real South African shops — with links to help you get started.
1. Table Talkers That Talk Sales
Custom table talkers are small stand-up signs placed on countertops, display tables or service areas. Use them to promote today’s special, a featured product, or a limited-time offer. Paper versions are cost-effective, while acrylic ones are reusable and easy to update.
Example: “New Biltong Flavour – Try Me” or “This Week’s Special: Chicken Wings at R45/kg”
2. Clip Frames + Posters = Instant Promo Wall
Transform your entrance, open walls or window space with clip frames showcasing high-impact posters. These allow you to rotate promotions quickly and affordably — no glue or tape needed. Create a “promo gallery” that draws attention at a glance.
Use posters to display competition info, service lists or seasonal deals like “Easter Braai Pack – R250”.
3. Labels & Stickers That Sell for You
If you’re still using plain packaging, you’re missing an opportunity. Custom meat packaging labels and pre-printed flavour labels are an affordable way to add information, entice buyers, and promote your brand. Use different labels to highlight flavours, product types, promotions, or your store name.
For those labels you use often, we recommend high volume custom labels printing on rolls. These custom packaging labels are really cheap and easy to store, making it easy to always them on hand.
Here’s a quick breakdown:
| Label Type | Purpose & Example | Link |
|---|---|---|
| Promotional Labels | Highlight specials, new products or discounts. Example: “New Recipe”, “Special”, “Discounted” | View Product |
| Flavour Labels | Identify product flavours. Example: “Chilli Cheese”, “Lemon & Herb”, “Ouma’s Recipe”, “Spicy” | View Product |
| Type Labels | Differentiate between products. Example: “Rump”, “Sirloin”, “Lamb”, “Organic”, “Halaal”, “Grain Fed” | View Product |
| Brand Labels | Build recognition by adding your shop name, logo and contact info to products | View Product |
Proper labelling builds customer confidence. Whether you’re selling chicken wings, corned beef, or venison, your custom meat packaging labels should reflect product quality and clarity. These are essential for food packaging and labeling compliance, especially in meat and poultry retail.
4. Hanging Mobile Danglers
Ceiling danglers are visual, lightweight signs that hang above key areas in the shop and grab attention as they move. Use them to mark departments (e.g. Eggs, Veg), promote competitions, or highlight limited-time deals. They work especially well in shops with unused ceiling space.
5. Stickers for Fridges, Freezers & Sections
Use bold custom stickers to mark cold storage sections like “Frozen Poultry”, “Beef Cuts”, or “Free Range Chicken”. Stickers are ideal for fridges, display shelves, and even the floor. They can also communicate your brand story, such as “Locally Sourced”, or highlight eco-conscious practices like “We Support Sustainable Farming”.
6. Posters on Your Windows
Your shop window is valuable advertising space. Printed posters are cheap, quick to change, and eye-catching. Promote daily deals, bundle offers, or community events. This is ideal for walk-in traffic and helps drive footfall for new promotions or seasonal specials.
7. Promotional Giveaways Build Loyalty
Branded merchandise helps build loyalty and spreads your name beyond your store. Offer calendars, T-shirts, or even branded lighters as part of loyalty promotions. Example: “Spend R250 and receive a free T-shirt”. These are practical, appreciated by customers, and give you long-term brand visibility — especially at social events like braais or parties.
Here with some photos of t-shirt printing on our Pinterest page
8. Competition Ticket Booklets
Everyone loves a chance to win. Offer printed event tickets for in-store competitions. Example: “Spend R1000 or more and enter to win a braai hamper or trailer.” This boosts both basket size and repeat visits while adding a fun incentive to shop with you. A customer simply completes a ticket and drops it in a competition box.
9. Roll-Up Banners for Special Products
Got a unique sauce, special biltong, or heritage meat cut? Roll-up banners let you tell the product’s story in detail, including origin, ingredients, and preparation tips. These are eye-level, mobile, and reusable — great for highlighting premium or limited items.
10. Floor Sticker
Custom floor decal sticker is one of the great in store marketing ideas often overlooked. Shops have plenty of floor space yet it is not utilised. As with any other sticker printing you can print an advert reminding customer about your lucky draw competition or print arrows to the produce section. Custom floor stickers have an anti split laminate protecting the design from minor scratches and preventing your customers from slipping
In Conclusion
Good in store marketing ideas doesn’t need to be complicated or expensive. Using affordable print materials like posters, labels, danglers, and banners can help you grab attention, promote offers, and create a more professional and memorable store experience. For butchers, bakers, green grocers and delis, these marketing ideas are easy to implement and proven to drive results.
Should you have any questions on any of our in store marketing ideas, you are welcome to contact us to discuss these products. We are only a phone call away.
Our team of experience designers can assist in converting your info to a printed design. We offer delivery anywhere in South Africa.