Flyers

Description

Flyers and Leaflet Printing

Flyers are still as popular as ever. Colourful and attentive drawing leaflets are cheap to print and easy to distribute. Promotional flyer for a restaurant, business or church relaying information about the next event or promotion.

For more examples of flyers we have printed, please click here

If you are looking for a folded flyer, click here to view our brochure printing

Flier Paper Types

Cheap flyer printing is often done on 80gsm bond paper and in a single colour. Smaller sizes like A6 leaflets will also help to bring the cost down and allow for more fliers to be printed using the same budget. It is also cheaper to print on one side of a flyer than on both sides, but not by much.

Typically a pamphlet would be printed on 100gsm to 128gsm gloss paper. This paper type is an economical option but still gives a bit more of a higher quality look and feel.

Customers tend to prefer 170gsm to 200gsm paper for more exclusive events or up-market products. The thicker paper is a bit more firm when held, especially when a bigger size flyer is needed. A thicker paper also works better with a double-sided print as the thicker paper blocks more of the artwork printed on the back.

Special papers can be used but will affect the cost per flyer. If the product advertised is expensive then a better quality paper and print should appeal to a higher income bracket customer and hopefully convert to more sales.

A one-of-a-kind diamond ring of R50 000 should be printed on quality paper and possibly with some special finish to give the photos and the flyer a premium feel. A cheap flyer with back printing would not represent the ring in the same light and would discourage the customer from even coming to the store to view the real product

Leaflet Sizes

An A5 (148 x 210mm) flyer is a popular size. The flyer is big enough to print a lot of information and eye-catching graphics. You can print on both sides if you need more space.

A6 (148 x 105mm) leaflet works well if you focus on specific information like a single product you wish to promote. The size is half the size of an A5 pamphlet which means you get double the volume of flyers reaching more people.

Should you try to print the same design on an A6 as on an A5 the information might get very small in difficult to read. Customers may not read it as it is too small and miss the important information altogether.

DL (99 x 210mm) flier is somewhere between an A5 and an A6. You get more flyers out of a box than an A5 but it is bigger than an A6 flyer allowing you to print more. The DL flyer has a very elegant layout and because it appears more upright, it displays well on a counter or a shelf.

Brochures are normally A4 flyers (297 x 210mm) folded in half, to an A5 size or in thirds, to DL size.

Flyer Print Options

The two main flyer printing processes used today are digital and litho printing.

Litho Flyer Printing

A litho printer is an industrial printer that works with plates and ink. Your design is broken up into 4 base colours, Cyan, Magenta, Yellow and black. Due to the plates and setup, litho printing is only cost-effective for high-volume printing. The many steps it takes to prepare and print the flyers make the production time longer than digital.

The pros of litho flyer printing are they are very economical at high volumes but the cons are they take longer to produce

Digital Leaflet Printing

Digital flyers refer to flyer printing on a digital printer as opposed to a more mechanical printer like a lithograph. Digital leaflet printing can be split into two categories, laser – and inkjet printers.

Inkjet printers are typically smaller, lighter and cheaper. They use a liquid ink cartridge. These are most commonly used at a home office for low-volume printing. The print head moves up and down making the printing process very slow. Due to the liquid ink, they can produce a high-quality print. You can buy special paper for high-quality flyers.

Technology has come a long way and the commercial inkjet printer can now print high volume at a low cost. The printer is much simpler and does not use heat to print making it very durable and long lasting. The downside is flyers printed on production inkjet will be matt not gloss as it can not as yet handle gloss paper very well.

Laser printers use a toner powder that is melted at a very high temperature onto the paper. Laser leaflet printing is done at a very high speed making it more effective than inkjet printing, however, due to the complicated nature of laser printing it is more expensive to run.

A digital laser printer looks like the copiers you see in an office but it is bigger and more specialised. No setup is needed. The machine itself however is very sophisticated and expensive to run and maintain.

The pros of the digital flyer printing method are, that it is more suited for lower volume flyer printing or if the flyers are needed in a very short time. Digital flyers are very expensive at higher volumes due to the running cost of the printers.

Riso Flyers

Riso graph is ideal for single-colour copy work. It is a cold printing process like an inkjet printer but has a drum like a litho printer. Riso flyers are very very cheap but offer limited colours and paper options.

The technology is catching up and the difference between these machines is getting smaller and smaller.

Your Flyer Design

You may supply us with artwork or we can assist you in designing the perfect flyer to match your needs. We offer a 30-minute free design setup. With over 10 years of experience in flyer printing, we can advise you on the best material and print method to use

Delivery In South Africa

We currently print and deliver throughout South Africa. We have a high customer concentration in Pretoria, Johannesburg, Midrand, Durban, Cape Town, Western Cape and Port Elizabeth.

For more information on your shipping policies and rates, please click here

Contact Us Today If You Value High Quality At The Best Prices!